SMW Employees

This week’s episode of Social Media Week’s Leads2Scale podcast options Obele Brown-West, Government Vice President, North America Digital Consumer Expertise Integration Lead at Weber Shandwick.

A recipient of PRWeek’s Innovation 50 Award and a 2016 PRWeek 40 Beneath 40 honoree, Obele has led nationwide and international advertising and marketing initiatives with Fortune 100 and Fortune 500 firms in company settings for manufacturers like United Airways, TracFone Wi-fi Manufacturers, Vehicles.com and Mattel Manufacturers.

Throughout the dialog Obele mentioned:

The state of digital advertising and marketing in the present day and the most important challenges we face
What it means to be digitally-centric by way of the way you help your purchasers
How offline / IRL exercise is taking part in into Weber Shandwick’s buyer expertise technique
How as entrepreneurs have to respect buyer’s consideration and spend extra time on the standard and worth of the experiences we offer.

Take heed to the total episode under:

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In case you have recommendations for who we should always interview or what subjects you want to us to cowl, please attain out to us at leads2scale@socialmediaweek.org.

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